A trove of internal correspondence, published online Wednesday by U.K. lawmakers, provides a look into the ways Facebook executives, including Chief Executive Officer Mark Zuckerberg, treated information posted by users like a commodity that could be harnessed in service of business goals. Apps were invited to use Facebook’s network to grow, as long as that increased usage of Facebook. Certain competitors, in a list reviewed by Zuckerberg himself, were not allowed to use Facebook’s tools and data without his personal sign-off.
In early 2013, Twitter Inc. launched the Vine video-sharing service, which drew on a Facebook tool that let Vine users connect to their Facebook friends. Alerted to the possible competitive threat by an engineer who recommended cutting off Vine’s access to Facebook data, Zuckerberg replied succinctly: “Yup, go for it.”
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